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In 2017 Alex launched Improv4Business. After years of working in the education sector, he realised that there was a severe lack of effective presentations occurring in the business world. Using a mixture of psychological, acting, and improvisational techniques, Alex and the team helps individuals, teams, and organisations to become better presenters.

Alex completed his MSc in Psychology in 2020 with BPP University and is currently in the final stages of his PhD with the Institute for Psychology of Elite Performance (IPEP) at Bangor University.


He is specialising in public speaking anxiety and the role improvisation can have on developing self-efficacy and reducing the negative effects of anxiety on performance. In 2023 he became a fellow of the Learning and Performing  Institute (FPLI).

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For more information about Improv4Business or to book a free consultation, please visit

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